Delivering a virtual garage tour experience for Castrol
Castrol x Renault
Delivering a virtual garage tour experience for Castrol
The Challenge
Traditionally, many of Castrol’s key customer engagements happen during their motorsport sponsorships. With a garage tour of the Renault DP World F1™ team being the most sought after ticket on the race calendar. But with the pandemic limiting audience attendance, how could we continue to offer an exclusive behind the scenes peak to Castrol’s customers?
The Approach
Working close with the Castrol and Renault DP World F1 Team, we meticulously re-created the garage and the tour experience as it would happen at the track. Initially available only to invited key customers it’s now available for all on castrol.com.
We even managed to recruit Daniel Ricciardo and Esteban Ocon to act as our guides - something that they wouldn’t be able to commit to on a race weekend.
Filmed on green screen and dropped into the Virtual World the drivers share their race prep tips and even give us a run-down of their steering wheel settings in three different languages.
The tour also provides Castrol a chance to show how their products and critical engine function analysis make a difference to the teams performance at each and every race. Primarily aimed at the Castrol European customers, the tour is available in English, French and German.
The Results
At the time of writing the tour has only just gone live so we’re still analysing results, but so far we’ve looked after more than 3000 invitation only guests across 31 countries.
Until we have all the data, why not try the tour yourself?
Click here to explore the virtual garage.
