Adapting our normal approach to events with the new normal in mind.
Bentley - Geneva Motor Show 2020
We’ve spent the last fourteen years creating extraordinary experiences that satisfy a need for connection - powerful moments designed to shift perception and build relationships.
We’re approaching Virtual Events with exactly the same mindset - rather than focusing on the platform or the delivery technology, our starting point is to understand the message & the audience and develop the most effective way to connect the two.
Only then do we start looking at the best way to technically deliver the idea.
Even though there are huge similarities in approach it’s not realistic to think that a virtual event can run in exactly the same way as a physical one.
As such we’ve developed a process that starts as we always do - with the message and the audience, but then adapts our “normal” approach with the “new normal” in mind…
Presentations need to be shorter as attention spans are shrinking, timing is crucial (can we miss home school hours), when is the network performing at its best?
Above all we need to find a way to separate our experience from the hours and hours of video calls we’re all taking part in - both professionally and personally.
If you’d like to find out more about our approach as well as get a live demo of our event hub then please drop us a line at hello@setcreative.com
Castrol - Virtual ELT 2014
Bentley - Continental GT Launch