In Conversation With Forbes

Forbes editor Lorelai Marfill had a conversation with Global ECD Guy Tremlett, and North America Business Development Director Barbi Barclay about the power of experiences and our work. Among other things, they talked about the trends in experiential and how brands can use this in their advantage.

‘“Brands should integrate experiences into their wider campaign," said Guy Tremlett, global chief creative officer. "Or even create an experience-first campaign so that the old worries around reach and cost per integration can be minimized. On top of that, there’s no doubt that brand experience is the most powerful way to build brand affinity - our research project proved the power of experience over other channels. We’re born from two different marketing fields, both with experience at the core, which are still our key areas of focus. The first one is live events and launches for brands such as Bentley, Castrol, and Google - all of whom we have worked with for over a decade. The second is retail activations and pop-ups - helping clients such as Nike, Verizon, Coca-Cola, Vans, and Lego to deliver effective in-store activations or pop-ups as well as driving consumers to their stores.”

Read the full article here: ‘Why Set Creative Focuses on the Power of Experience for Brands’