AAF Hall of Fame Awards 2020

American Advertising Federation

Hall of Fame Awards 2020

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CHALLENGE

Hosted by the American Advertising Federation (AAF), the Advertising Hall of Achievement recognizes top young thought leaders making a significant impact on the advertising industry and their communities. To bring the annual awards ceremony to a broader audience (and because of COVID-19), the formerly live event shifted online in 2020; we were challenged to conceptualize and deliver an emotional and engaging virtual program that honored each 2020 inductee while providing space to recognize sponsors and highlight the mission of the AAF.

APPROACH

For this project, we had two key objectives. Firstly, transform the event into a virtual experience without losing the emotion of witnessing an inductee being recognized in person. Secondly, bring the program to a broader audience, including top media agencies, advertisers, and families. 

To achieve these objectives, our approach included:

  • Concepting and producing the 90 minute awards show video broadcast live on YouTube

  • Managing the speaker briefings to guide inductees and emcees through writing and recording their acceptance speeches and scripts at home, capitalizing on their emotions

  • Creating a three minute opening animation video to kick off the show and recognize sponsors

  • Creation of AAF branded graphics and animated interstitials 

  • Final edit of all content for online premiere

  • Create a space for audience engagement during the broadcast via a live comments feed

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RESULTS

The first ever virtual Hall of Achievement Induction Awards Ceremony was a tremendous success for the American Advertising Federation. Even after the pivot to online, the association saw the same, if not better engagement from their invited audience. 

  • 28 sponsors 

  • Video Views: 1,199

  • Watch time (hours): 585.1

  • Average view duration: 29:16

  • Impressions: 801

  • Impressions click-through rate: 6.0%

Testimonials:

Very well produced and you did a great job keeping everyone engaged… past AHOA Chair

AAF Team, Congratulations on a brilliant, well-produced and awe-inspiring Advertising Hall of Achievement event! The production quality was tremendous and the interaction/engagement via comments was really great to see. Thank you for being a steadfast partner to and leading organization across the ad industry. AAF Corporate Partner

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Case Studies, Virtual Events, Live EventsNick Tether